IN THE NEWS

OVERLAND PARK, KS – (MARKET WIRE) – JULY 21, 2008

REVOLUTION TEETH WHITENING™ by DAZZLING SMILES, INC.

Dazzling Smiles, Inc. is proudly introducing the REVOLUTION TEETH WHITENING SYSTEM™.  Dazzling Smiles, Inc. is a founding member of the Council for Cosmetic Teeth Whitening (CCTW) and has long been recognized as the ultimate in the Cosmetic Teeth Whitening Industry.  With the introduction of REVOLUTION TEETH WHITENING ™, Dazzling Smiles, Inc. again confirms its position as a leader and innovator in the industry.

“A true one-step client-applied teeth whitening system has been the holy grail for our industry”, says Greg Kipnis, President and CEO of Dazzling Smiles, Inc.  “Through extensive research and development with some of the largest and most respected manufacturers in the industry, we have succeeded in the ultimate quest to create the perfect teeth whitening system.  The newly patented REVOLUTION TEETH WHITENING SYSTEM™ is that system.” 

The REVOLUTION TEETH WHITENING SYSTEM™ literally obsoletes older, antiquated technologies such as brush-on solutions, trays with foam pads or strips, bite registration and syringe filled trays.  REVOLUTION has been extensively field tested for performance, has no sensitivity issues and is 100% US made and packaged.

“Lofty goals were set for the REVOLUTION TEETH WHITENING SYSTEM™”, remarked Kipnis.    He went on to say, “Failure to achieve these design and performance elements was not an option.  We required that the following criteria be met:”

While others may claim to be a one-step process, closer inspection will show their claims to be unfounded.  With REVOLUTION TEETH WHITENING™ system’s unique application array, the client or chair-side assistant opens the sealed sterile pouch, grasps the patented lens’s extension to remove the sterile array.  The client simply places the tray, prefilled with a 30% carbamide peroxide formula, into the mouth and then disposes of the entire treatment array at the end of the whitening session.  At no time is any contact made with the whitening solution or tray by either the client or assistant.  No brushing of solution on the teeth is required   No foam pads or strips need be inserted.   Most importantly there is no need to insert, remove and then reinsert the tray as with bite registration systems that require syringe filling of the impression created by the client.

REVOLUTION TEETH WHITENING SYSTEM’S™” extended lens innovation acts as a finger grip by which to grasp and remove the tray without the possibility of contamination by contact to the effective surface area by the client or assistant.  Previous trays required operator’s or client’s fingers to contact the tray prior to or during the administering of the whitening solution from a syringe or inserting the foam strip or pad.  The elimination of cross contamination assures that REVOLUTION TEETH WHITENING™ clients receive a completely sterile application each and every session.

Furthermore, REVOLUTION TEETH WHITENING’S design team and engineering staff have solved the previously insurmountable problem of saliva transfer.  Additionally, industry wide client complaints related to the need to swallow and gag reflexes have been addressed.  This quantum leap in client safety and comfort has been affected by the integration of four (4) factory installed pads affixed to the back (open end) of the tray.  These pads both block and absorb saliva while holding the whitening solution in the target area.  No other product can make this claim.

The Cosmetic Teeth Whitening industry has struggled with how to increase the effectiveness of LED blue light assisted whitening without raising the wave length or temperature output of the light.  Our design team has determined that the problem lies not with the light but with the ability of the tray to transmit the light to the target area.  Only REVOLUTION TEETH WHITENING™ trays are made from a food grade blue material that is designed to enhance light transmission without the degradation of the effective light waves experienced in older trays now made obsolete by our new design.

Only trays with integrated lenses effectively transmit light throughout the tray yielding high performance.  Unfortunately, the industry has been sorely lacking in properly designed trays.  Those few that have a lens have previously sacrificed client comfort for performance.  Client comfort and performance are no longer competing issues.  The REVOLUTION TEETH WHITENING SYSTEM’S™ lens extension allows a space for the client’s lips to comfortably position themselves in a completely natural position between the tray and the lens.  Older designs caused discomfort from the distention of the client’s lips over the lens.

Throughout the long-term design, development, patenting and manufacturing phase of the REVOLUTION WHITENING SYSTEM™, there was one concept for which no compromise would be accepted.  REVOLUTION™ must be 100% American made and packaged.  REVOLTION TEETH WHITENING™ products are exclusively manufactured in the United States in ISO 9000/9001 compliant plants.  Consumers of REVOLUTION TEETH WHITENING™ products may now purchase and use a teeth whitening product with complete confidence.

Simple, safe, sanitary, effective and comfortable are the bywords by which this system will rapidly come to be known.  The REVOLUTION TEETH WHITENING SYSTEM™ is the first and only true one-step system in the world.

Dazzling Smiles, Inc. is revolutionizing the Teeth Whitening Industry with the REVOLUTION TEETH WHITENING SYSTEM™ and is now making it available to its international dealer network and those interested in providing their clients with the absolute state-of-the-art process in the industry.

For more information or to purchase the REVOLUTION TEETH WHITENING SYSTEM™, please contact:

DAZZLING SMILES, INC.
Contact Person:  Greg Kipnis, President/CEO
Email:  greg@DazzlingSmilesInc.com
Website:  www.DazzlingSmilesInc.com